Russian Craft Manufacturers Adapt Packaging Solutions to Expanding Product Assortment and Diverse Use Scenarios

Published:2026-11-06 · Industry News · Source: Kody Packaging Editorial
Key Takeaways
  • Packaging is differentiated by scenarios: different structures are used for retail shelves, marketplaces, and gift sets
  • Strength, environmental friendliness, and compatibility with the storage conditions of specific products are considered when selecting materials
  • Optimization of standard sizes helps reduce logistics costs and maintain stable delivery timelines

As their product assortments expand, craft manufacturers face the need to use packaging for different purposes. For products intended for offline stores, they most often choose compact structures with convenient access to the goods, while for deliveries through marketplaces, they select reinforced options that protect against damage during transportation. Gift lines are fitted with packaging featuring additional fastening elements that prevent the contents from shifting.

When selecting materials, manufacturers focus on the properties of the products themselves and their storage conditions. For goods with heightened requirements for protection against external influences, they use multi-layer cardboard and barrier coatings, while for standard items, they use recyclable types of paper and cardboard without additional layers. Packaging dimensions are developed individually for each product group to avoid unnecessary empty space and reduce the consumption of protective fillers.

The issues of cost and production lead times are addressed through the unification of some packaging items. Manufacturers strive to combine orders for standard boxes and bags, which helps reduce the unit cost of products and shorten production time. Custom packaging for new product lines is ordered in advance, as its development and manufacturing take more time compared to standard solutions.

Special attention is paid to adapting packaging to the requirements of logistics operators. Structure dimensions are adjusted to comply with pallet shipping standards, which simplifies loading and unloading operations and reduces the risk of product damage during delivery. This approach makes it possible to maintain stable delivery timelines even with the continuous expansion of product assortments and growth in production volumes.

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